When production began sales were very poor, until demand picked up after positive reviews resulted in several articles in Swedish dailies. Soon after the bouncer became a hit in Sweden and spread through the rest of Europe and eventually to the USA, where it also became a bestselling item. The next big product would come after studies revealed that early attachment and closeness to parents plays a vital role for continued development of newborns. Bjorn Jakobson now had three small children of his own and was inspired by this new research which gave him his next big idea, he developed a baby carrier to keep babies close to parents while keeping them hands free. Even today Baby Bjorn is always working to improve on this original design along side with medical experts to make the most comfortable and easy to use carriers on the market today.

Today Baby Bjorn offers a full line of baby products which includes bouncers and many types of baby carriers both in a full range of sophisticated colors that today’s parent will appreciate. They also offer a line of baby feeding products such as a highchair, spoons and plates in easy to hold shapes and fun colors, cups, bibs, and smocks for mealtime or playtime. For potty training they offer bathroom products as well, a toilet seat, toilet trainer, smart potty, and stepstool in a nice line of coordinating colors. Another fan favorite item they offer is the Travel Light Crib and sheets that fit the crib for sleeping comfortably on the go.

Baby Bjorn is by far one of the most trusted and well known names in the carrier industry today. We are big fans of all of their carriers and full range of colors, as well as stylish colors, to coordinate to any parents’ style. We also like the accessories that are available for the carriers that include the washable bib that keeps the carrier clean from spills and chewing, the sun cover for ultimate sun protection, and the fleece cover for the baby carrier to keep baby warm and cozy from the elements.