Ju-Ju-Be was named after co-founder Joe’s only daughter Julia Star Croft, nicknamed Ju Ju Be, who was also born on 9/11.  Kristin and Joe met when both of their career moves led them to the company Oakley, where they both worked in design department on the footwear team.  Ju-Ju-Be came to be while the two were doing freelance work and were approached to create private label diaper bags for a company, while working on the private label bags they decided it would be more fun to create their own line of diaper bags and it all started from there. That retailer they were designing the bags for became one of their first retailers and today Ju-Ju-Be bags has a full line of bags that are carried at retailers ranging from Nordstrom to Amazon.

Today Ju-Ju-Be has grown into a company with a large number of followers, fans, and collectors. With many new prints, and old favorites as well, in the line there is truly something for everyone. They make all accessories that you could need to go with your diaper bags for moms and dads, lunch bags, bibs, wallets, and bags to tote your computer from home to the office! One of their newer and bestselling bags was actually created by feedback from customers saying what type of bag they wanted and needed, called the B.F.F. The B.F.F is a messenger style bag with tons of pockets and storage space to keep you so organized it will become your new best friend!